We configured and optimised tracking codes on the website to gather precise data on: website visits, add-to-cart events, checkout initiations, completed purchases, cart abandonments, session duration, new users and traffic sources (organic and paid).

We restructured the advertising campaigns with a focus on maximising sales, improving both audience segmentation and creative formats.

We launched targeted email campaigns to keep both existing and potential customers informed about promotions and discounts — strengthening audience engagement and increasing conversion rates.

To ensure better organisation and monitoring of results: we provided fortnightly reports with in-depth analysis, developed a real-time online dashboard with key metrics and held weekly meetings to review campaign performance and return on investment.