Relationship Coaching School
About the Institution:
With graduates in over 21 Spanish-speaking countries, the Relationship Coaching School is a pioneer in its field. It offers top-level training with an International Certification in Affective Relationship Coaching, created by Esteban Irigoyen—a certified Ontological Coach, Electronics Engineer, and MBA graduate.Initial Challenge
Despite its strong academic foundation and years of experience, the school faced significant obstacles that limited its global growth:
Despite its strong academic foundation and years of experience, the school faced significant obstacles that limited its global growth:
Presencia Digital Estancada
Inactive social media accounts and previous campaigns lacked real impact.
Lack of content strategy
They struggled to authentically connect with their audience.
Inconsistent branding:
No defined visual identity or brand recognition.
Distrust in digital marketing:
Past disappointing experiences with agencies led to skepticism.
Low conversion and poor targeting
Campaigns failed to generate qualified leads or enrollments.
Ineffective nurturing
Email automation was limited to webinar invitations, with no real follow-up.
These challenges demanded a comprehensive and tailored digital strategy, professional content development, and rebuilding trust in their marketing processes—especially for international markets.
Implemented Solutions
To address these issues, a strategic plan focusing on content development and audience engagement was executed:
● Conversion funnel redesign: Optimized each step from lead generation to enrollment, emphasizing qualified leads.
● Advanced automated nurturing: Segmented sequences via email and WhatsApp based on user behavior.
● Always-on Meta campaigns & audience testing: Implemented continuous campaigns and A/B segmentation trials to identify high-potential audiences.
● Organic Instagram content: Produced educational formats and testimonial videos to emotionally connect with new followers.
● Rebranding & new visual identity: Created a coherent, warm, professional aesthetic aligned with brand values.
● Humanized content production: Conducted photo/video shoots featuring coaches and students in authentic, real-world scenarios.
● Pilares de contenido definidos:
-Commercial: Program promotions
-Informative: Relationship coaching education
-Community: Testimonials and behind-the-scenes glimpses
● Conversion funnel redesign: Optimized each step from lead generation to enrollment, emphasizing qualified leads.
● Advanced automated nurturing: Segmented sequences via email and WhatsApp based on user behavior.
● Always-on Meta campaigns & audience testing: Implemented continuous campaigns and A/B segmentation trials to identify high-potential audiences.
● Organic Instagram content: Produced educational formats and testimonial videos to emotionally connect with new followers.
● Rebranding & new visual identity: Created a coherent, warm, professional aesthetic aligned with brand values.
● Humanized content production: Conducted photo/video shoots featuring coaches and students in authentic, real-world scenarios.
● Pilares de contenido definidos:
-Commercial: Program promotions
-Informative: Relationship coaching education
-Community: Testimonials and behind-the-scenes glimpses
Advertising Campaign
Results
The implemented strategies produced impressive outcomes:
- Stronger community connectionBuilt an emotionally engaged audience aligned with the school’s mission.
- Social community growthBoth organic and paid campaigns boosted visibility and fostered a more engaged online community.
- Significant organic interactionNotable rise in organic engagement on Instagram.
- Higher engagement and conversations
- Campaign-generated conversations nearly doubled (+195%) from January to February, indicating better traffic quality and targeting
- Instagram profile visits increased by +48.5% in April vs. March
- Increased conversion rateAchieved a 4.5% enrollment rate in the first cohort, despite the high monthly tuition and installment plans.
- Return on Investment (ROI)
- February cohort: ROI of 25.62
- May cohort: ROI held steady at 24.8, despite variations in investment and lead volume
