Laprida
Digital Transformation
Digital Transformation
Laprida is a well-established Argentine brand specialising in school supplies and stationery products. With a strong presence in the local market, the challenge was to translate that brand recognition into the digital space through a structured and engaging content strategy.
Initial Challenge
Although Laprida already had a presence on social media, it needed a more professional digital strategy to strengthen its brand positioning and build a more engaged online community.
The main challenges included:
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Low audience engagement
Organic reach and interactions were below the brand's potential.
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Inconsistent visual identity
Social media communications did not consistently reflect the brand's image and values.
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Need for more authentic communication
The brand required more human-centred content to strengthen its connection with the audience.
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Lack of a content strategy
Publications lacked planning, consistency and clear communication objectives.
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Limited digital presence
Low posting frequency and limited variety of content formats.
These challenges required a comprehensive content strategy capable of combining creativity, planning and brand consistency to improve Laprida's digital presence.
To strengthen Laprida's digital positioning, we developed a content strategy focused on increasing reach, engagement and community growth.
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Content Diversification
We implemented a strategy combining static posts, carousels, Reels and Stories, increasing the publishing frequency while adapting each format to specific communication objectives.1 -
Content Strategy
We created an editorial calendar aligned with the company's branding and commercial objectives, incorporating educational, inspirational and promotional content to maintain continuous communication with the audience.2 -
Brand Reinforcement
We aligned all creative assets with the brand guidelines, ensuring visual consistency and a more professional digital presence across all social media channels.3 -
Influencer & UGC Strategy
We identify and collaborate with influencers whose audiences align with Laprida's target market, creating authentic videos, Stories and user-generated content (UGC). This approach increases organic reach, strengthens engagement and enhances the brand's credibility through genuine recommendations.4
- +235% increase in Reel views.
- +1,100% increase in post interactions.
- +262% increase in content reach.
- +30% growth in the social media community.
- Significant increase in shares, helping to expand the brand's organic reach.
Beyond these performance metrics, the most valuable achievement was the implementation of a structured content strategy that now guides all of Laprida's digital communication, supporting sustainable growth, stronger brand positioning and a more engaged community.
