Rivadavia the leading brand for back-to-school
Known for its quality and innovation. It’s a staple in school supply lists and classrooms across the country.
The client had a community of 52.1K followers on social media, made up mostly of bookstores and distributors across Argentina. Their content strategy focused on Reels, posted twice a week. While the brand had a strong reputation, the profile bio was outdated and there were only two highlighted stories. Overall, their social media presence lacked a clear strategy, which affected the quality, variety, and impact of the content.
| Solutions
|
Advertising Campaign
Results
After working together, the client saw a big improvement in their social media presence.
Views
The quality of their Reels improved, leading to more views and shares, so the views went up by 234.7% compared to the previous period.
Interactions
Engagement increased by 1100%.
Reach
Reach grew by 261.7%.
Community
The followers bases grew by 30% and the number of times the content is shared also increased significantly.
Most importantly, the client now has a clear content strategy that guides all their actions, supporting steady and sustainable growth.
