Sleep&Co specialized store chain focused on sleep and rest products
Sleep approached Digital Agency JG with a dual objective: to boost brand positioning while driving sales.
The real challenge? Establishing the brand as a high-quality alternative to Argentina’s leading premium players — a bold ambition in a competitive, high-investment market.
The real challenge? Establishing the brand as a high-quality alternative to Argentina’s leading premium players — a bold ambition in a competitive, high-investment market.
The Process
Analysis
We kicked off with an in-depth market analysis to understand the landscape in Argentina.
Market
Our first step was to identify and evaluate Sleep&Co’s key competitors — analyzing their product offerings, positioning, and the strategies they used to connect with their audiences.
Funnel
We also explored consumer behavior and preferred communication channels to better understand how and where potential customers were engaging.
Simultaneously, we assessed demand across Google Ads and Meta Ads, defining strategic investment levels to boost visibility and conversion.
Simultaneously, we assessed demand across Google Ads and Meta Ads, defining strategic investment levels to boost visibility and conversion.
Communication
In parallel, we audited Sleep&Co’s website and social profiles, uncovering multiple opportunities to enhance user experience, branding, and performance.
Advertising Campaign
| We Built a Tailored Sales Funnel In the first stage, we reached broad interest-based audiences through Meta Ads, aiming to generate awareness and spark initial engagement. We implemented tracking tools to detect users showing higher levels of interest. As website and social traffic increased, we refined and segmented these audiences. Next, we launched remarketing campaigns targeting users who had interacted with the brand — those who viewed content, visited the website, or abandoned their cart or checkout process. In parallel, we positioned the brand through Google Ads, ensuring visibility at the exact moment people were searching for mattresses and bed bases across various sizes. This not only allowed Sleep&Co to compete with established brands, but also gain recognition for its product quality within the market. |
Results
Launch
In the very first month after launching the strategy, transactions increased by 360% compared to the previous month.
Purchase
We also saw a 40%+ increase in purchase rate.
Purchase rate
By the final months of 2024, we had pushed those results even further — achieving a +100% growth in purchase rate, solidifying Sleep&Co’s position in the market.
