VisualK group
VisualK Group specialises in the implementation of ERP solutions for organisations across Latin America. The company supports businesses in their digital transformation by delivering technology that enhances operational efficiency and business management.
Initial Challenge
VisualK needed to strengthen its demand generation strategy to support the commercial growth of its ERP solutions across Argentina, Chile and Peru.
- Generating qualified business opportunities for a consultative sales process.
- Increasing brand visibility in strategic markets.
- Building its own database of qualified prospects.
- Integrating digital advertising, prospecting and marketing automation into a unified strategy.
- Improving lead quality whilst optimising marketing investment.
These challenges required a comprehensive demand generation strategy aligned with the commercial team's objectives.
Solutions Implemented
We designed and implemented an integrated demand generation strategy focused on supporting the customer journey from initial acquisition through to qualified business opportunities.
- Digital Advertising
- Google Ads and Meta Ads campaign management and optimisation.
- Lead generation and remarketing strategies.
- Continuous optimisation of campaigns, audiences and conversions.
- Email Marketing
- Development and segmentation of B2B databases.
- Automated email sequences.
- Lead nurturing and re-engagement campaigns.
- Behaviour-based audience segmentation.
- Commercial Prospecting
- Development of targeted business databases.
- Prospecting strategies focused on decision-makers.
- Commercial outreach and opportunity follow-up.
- Continuous Optimisation
- Ongoing performance monitoring.
- Data analysis and optimisation opportunities.
- Continuous improvement of cost per lead and lead quality.
Advertising Campaign
Results
-
Over 32,000 clicks generated through digital advertising campaigns. - More than 470 conversions through enquiry forms and WhatsApp conversations.
- Over 140 qualified leads delivered to the sales team.
- More than 30 sales meetings generated.
- Development of a highly segmented B2B prospect database for future commercial initiatives.
- Email marketing campaigns achieving open rates above 40% across segmented audiences.
- B2B prospecting initiatives that expanded market reach and generated new commercial opportunities.
Services Contracted
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Google Ads Management
1 -
Meta Ads Management
2 -
Email Marketing
3 -
Commercial Prospecting
4 -
B2B Database Development & Segmentation
5 -
Marketing Automation
6 -
Continuous Campaign Optimisation
7 -
Performance Reporting & Analytics
8
Outcome
VisualK successfully established an integrated demand generation strategy combining digital advertising, marketing automation and commercial prospecting, creating a consistent pipeline of qualified business opportunities across multiple Latin American markets.
VisualK successfully established an integrated demand generation strategy combining digital advertising, marketing automation and commercial prospecting, creating a consistent pipeline of qualified business opportunities across multiple Latin American markets.
